Politics has increasingly lost the ability to define, communicate and deliver on issues of its own. Instead of setting the agenda, politicians often find themselves reacting to demands from the political extremes while losing sight of the concerns of the centre. This session explores what modern issue management could look like. How can politicians identify the issues that genuinely matter, develop credible positions, communicate them effectively and deliver results? What does it take to move from reacting to leading and start shaping the agenda again?