What makes people stop scrolling, pay attention and reconsider their views? This session explores how to turn political messages into compelling TikTok content through storytelling, humour, personality and a sharp instinct for the moment. Drawing on examples from across Europe, Caitlin will unpack what works, why it works and how to find a voice and format that fit your campaign. Attendees will leave with practical ideas for creating credible, engaging content that connects with people beyond the usual political audience.