Caitlin Otway is Head of Alternative Media at 411 Communications, where she leads creator and digital content programmes and advises international political clients on organic social strategy, specialising in TikTok. She previously spent four years in the European Parliament before running social channels for the UK Labour Party and Keir Starmer, including working on Labour’s TikTok launch ahead of the 2024 general election. Her work focuses on helping progressive campaigns translate political ideas into engaging content that reaches people beyond traditional political channels.