Political institutions still work to the rhythm of press conferences, briefings and news cycles. But audiences increasingly encounter politics elsewhere: through creators, short-form video, podcasts, personal brands and algorithm-driven feeds. A political story can start with a politician, be reframed by a journalist and go viral through a creator within hours. So who actually decides what becomes a political story — and gets people to care? This debate puts journalists, social-first reporters and political creators in the same room to find out.