Zohran Mamdani's 2025 mayoral campaign showed what happens when a campaign treats social media as a conversation, not a billboard. Behind the viral videos was infrastructure that turned attention online energy in offline action: automated direct message flows that met people where they already were, and moved them toward volunteering, voting, and donating.

Consucted by Gabriella Zutrau, the architect behind Zohran Mamdani's peioneeing social media chatbot infrastructure, this session covers how campaigns and advocacy organizations can use social media chatbots to convert organic reach into owned relationships and real-world participation. We'll look at what worked (and what didn't) in the most notorious digital campaigns in recent memory, and how those lessons can translate to campaign and organizations of any size.

You'll leave with:

A clear picture of where chatbots fit in a political or advocacy digital program, and where they don't. The core flows every campaign should turn on right now. How to build simple and complex flows. Flow design principles that feel human, not spammy. How to connect DM automation to your list, your field program, and your fundraising. Compliance, consent, and platform-policy basics to avoid getting your account flagged. Keyword best practices and common pitfalls. Practical examples you can adapt the week after the training. Lesser-known features that can automate and level up your recruitment and general inbox management.

Best for: digital directors, organizers, communications staff, and anyone running social for a campaign, nonprofit, or cause who wants more than likes out of their audience.