Gabriella was one of the people behind the digital strategy that helped Zohran Mamdani win the 2025 mayoral race. She used social media chatbots and organic content to convert viral momentum into electoral results. You can also find her behind @ednatherunt, a viral account that reaches tens of millions of people every month. By testing social media tactics in the creator space before bringing them to the political front lines, Gabriella has built a new blueprint for how campaigns can win in the algorithmic age.