Oliver Vogel is the Founder of Digital Twin Consulting, an Austria-based consultancy that brings digital twin technology into communications, marketing and strategy. His work focuses on AI-simulated populations, models built on harmonised European data that let organisations test how audiences are likely to think, feel and respond to messages, campaigns and products before they launch. Drawing on a background in marketing, he argues that simulation can move communicators from explaining what has already happened to anticipating reactions and avoiding costly missteps. He studied at California State University, Sacramento.