Barbora guides companies, corporate leaders, and politicians to find the right words, tell strong stories, and navigate crises. Since 2009, Barbora has also been active in political communications and led or consulted on campaigns in parliamentary, EU, Senate, and local elections. Nearly 20 years ago, Barbora helped establish and shape the discipline of political marketing and communication in the Czech academic environment, co-developing courses and subjects at Masaryk University. Over the past three years, Barbora has been pioneering political coaching in the Czech Republic, introducing and establishing coaching as an essential instrument for political leaders.