Florian Laszlo is CEO of OBSERVER Brand Intelligence, an Austrian media intelligence company specialising in media monitoring, analytics and communications measurement. He has led the company since 2001 and works with organisations navigating an increasingly fragmented media and information environment, including the growing role of AI in how brands and issues are represented. Florian previously served as Secretary General of FIBEP, the international federation for media intelligence, and represents information service providers within the Austrian Chamber of Commerce. He studied law at the University of Vienna, specialising in copyright law.