Kitti Ágoston is a political communication and brand strategist specialising in political brand-building, leader positioning and movement growth. Unlike many political consultants, she entered politics from the commercial branding world, bringing a brand-building perspective to campaigns, movements and public leadership. Drawing on experience from both the branding industry and the recent campaign of Péter Magyar's Tisza Party in Hungary, she focuses on how political actors can transform visibility into emotional connection, community ownership and mobilisation. Her work explores the role of narrative, identity and belonging in contemporary politics, particularly in the rise of new political movements and emerging leaders.