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Political Communication in Flux: Who Will Set the Agenda?

As a sneak peek of Europe’s inaugural Political Communication Summit 2026 taking place in Vienna this October, our Berlin Pre-Event brings together central players from political communication, public affairs, and campaign practice. Following a successful gathering in Brussels, this evening at the Quadriga Hochschule Berlin tackles the pressing structural shifts facing our industry.

What happens to political communication when target audiences fragment, platform algorithms shift, AI creates entirely new production and analysis capacities, and trust becomes our scarcest resource? How is the market in Berlin and across Europe currently changing? Which trends represent genuine, structural disruptions—and which are merely short-term hype?

The evening serves as an open reality check: Where does political communication truly stand in 2026, and what comes next?

Event Logistics

• Date: Monday, July 6, 2026

• Time: From 18:00 (CEST)

• Venue: Quadriga Hochschule, Werderscher Markt 13, 10117 Berlin

• Admission: Free (Registration required)

Program & Speakers

The evening will open with an introductory keynote on the major shifts in the field by Josef Lentsch, Founder of Partisan and Initiator of the Political Communication Summit.

Following the keynote, our expert panel will dive into the core challenges redefining the industry:

• Timm Bopp – Bernstein Group

• Stefan Unger – degepol

• Anna Moors – YPCC

• Moderated by: Konrad Göke (P&K) & Tobias Schmidt (Quadriga)

Key Discussion Focuses

• How AI is transforming strategy, storytelling, monitoring, and mobilization.

• The evolving agency landscape in Berlin and across Europe.

• The role of public affairs and political communication in a deeply polarized public sphere.

• How organizations can "lead with clarity" without oversimplifying complex issues.

• The immediate learning curves for parties, ministries, NGOs, corporations, and associations.

Networking & Registration

Following the panel discussion, attendees are warmly invited to stay for a post-event reception to network, share insights, and connect with fellow professionals over refreshments.

Summit Benefit: All registered attendees of the Berlin Pre-Event will receive exclusive access to discounted tickets for the main Political Communication Summit in Vienna (October 6–7, 2026), held under the guiding theme "Leading with Clarity."