While many mainstream parties across Europe are losing ground, D66 achieved the opposite. Starting in fifth place, the party became the largest in the Dutch parliament by fundamentally rethinking its political positioning and campaign strategy.

This session is not about campaign tricks or viral content. It is about strategy. How do you define a position that people genuinely want to vote for? How do you build a narrative that inspires rather than reacts? And how do branding, communications, digital campaigning and political leadership reinforce each other to create momentum?

Drawing on the experience of leading D66’s successful campaign, the speakers share the principles behind the party’s repositioning, the strategic decisions that shaped the campaign and the lessons that any political movement can apply when competing in today’s fragmented political landscape.

While many mainstream parties across Europe are losing ground, D66 achieved the opposite. Starting in fifth place, the party became the largest in the Dutch parliament by fundamentally rethinking its political positioning and campaign strategy.

This session is not about campaign tricks or viral content. It is about strategy. How do you define a position that people genuinely want to vote for? How do you build a narrative that inspires rather than reacts? And how do branding, communications, digital campaigning and political leadership reinforce each other to create momentum?

Drawing on the experience of leading D66’s successful campaign, the speakers share the principles behind the party’s repositioning, the strategic decisions that shaped the campaign and the lessons that any political movement can apply when competing in today’s fragmented political landscape.