Liberal Alliance was named Social Media Team of the Year in Denmark during the 2022 general election and has since kept setting the pace for political social media in the country.

For Sebastian Savio Nørby, good political communication works like a great storefront: it gives people a reason to stop. Humour, absurdity, personality and human values create the pull; serious ideas and policy give them a reason to stay.

In this session, the 28-year-old Campaign Director will share the principles behind that approach: how to make short-form video feel native, how to use humour without eroding authority, and how to turn abstract political values into content people actually want to watch. He will also share his tricks on how to convince your MEP’s to actually try it out.