Liberal Alliance was named Social Media Team of the Year during Denmark’s 2022 general election and has continued to set the pace for political social media. For Sebastian Savio Nørby, good political communication works like a great storefront: humour, absurdity and personality make people stop, while serious ideas give them a reason to stay. He shares how to make short-form video feel native, use humour without losing authority, and convince politicians to actually give it a try.