Crap lobbying is damaging democracy. And it's not just campaigners. It's no secret that political communication on both sides has become performance. Campaigners perform for supporters, politicians perform right back, and the noise feeds itself. Citizens get stuck in the middle and real influence gets drowned out. Keira's session covers how to tell momentum from theatre, when pressure works and when it backfires, and why the best campaigns are often the ones nobody notices.