In this session we well discuss what it takes to get your political asks across when the starting point is that the attention of decision-makers has become a scarce resource. How to frame your message and which channels to communicate it has evolved from one-on-one – conversation to data-driven and IA-backed campaigning. The format will kick-off with a short, thought-provoking presentation on which debate and collaboration shall build on. Share your case-studies and experience in this strategy-lab atmosphere.