Influencers and Institutions: A Practical Introduction to Working With Content Creators in Political and Public Campaigns
13:00
Steinerner Saal
Political Turbulence
Masterclass
Speaking:
About this session:
Your message has a reach problem. They have the audience. Your next campaign message will be delivered by someone you do not employ. We show how institutions and campaigns can work with content creators without losing control: finding the right voices, briefing them, paying them, and staying on the right side of the rules.
Every attendee leaves with a practical starter guide and briefing template to run a first creator campaign.