Your supporters can reach people your official channels never will, through conversations with friends, family, colleagues and communities who already know and trust them.

Eleesha and Ali will explore how to turn supporters into confident digital advocates: including recruiting the right people, giving them the training and tools to communicate effectively, and create a culture that keeps them active.

They’ll look at what makes relational messaging work, how to measure its impact, and what they’ve learned from putting it into practice in a pilot with organisations in the UK like 38 Degrees, Greenpeace, and National Union of Students.