How can a public institution build trust when its competitors move faster, speak louder and operate with fewer constraints? In this interactive workshop, Adalbert Jahnz uses live voting and audience contributions to examine the questions shaping institutional communication today. What role should the European Commission play in Europe’s information environment? How much reach is enough, and when can credibility and restraint become advantages? Participants will test these questions against real communication challenges and leave with practical lessons for turning institutional constraints into clarity, recognisability and reach.