Through a series of case studies, participants will explore what large language models mean in practice for public affairs and communications professionals: how they influence the framing of policy issues, how they affect the visibility and credibility of political actors and what this means for the way advocacy and communications strategies are designed and executed.

The session is structured to be hands-on and discussion-based, drawing on real examples to ground the conversation in the realities of the profession. Participants will leave with practical insights they can apply directly to their work.